Friday, April 10, 2009

Rosy Blue to Unveil 42ct



This oval cut 42 carat fancy yellow diamond inscribed with the FOREVERMARK provides a promise from the world’s number one diamond company. It holds a commitment of brilliance at its heart – a guarantee that the diamond has been cut and polished by the world’s leading diamond craftsmen - diamantaires. It radiates assurance, integrity and emotion. Russell Mehta of Rosy Blue commented, “We are thrilled to be unveiling this magnificent diamond at BASEL WORLD and are extremely proud that it is the world’s largest fancy yellow diamond inscribed with the FOREVERMARK. This in itself makes it a perfect combination of integrity and impeccable craftsmanship.” This diamond has been set apart and specially cared for by experts at every step of its remarkable journey. It has been individually inspected to ensure it meets the FOREVERMARK criteria and has been cut and polished by master craftsmen at Rosy Blue before being inscribed with a unique identification number. This dazzling 42 carat FOREVERMARK diamond promises that this diamond meets high ethical, social and environmental standards along its journey. The FOREVERMARK also provides the assurance that the diamond is genuine, natural and untreated.
About FOREVERMARK:
Each FOREVERMARK diamond is a precious diamond. Individually inspected, FOREVERMARK diamonds have been cut and polished by master craftsmen to reveal their ultimate beauty and natural brilliance. They also carry an assurance that the diamonds have been specially selected and preciously cared for at every step of their journey, and that they are genuine, natural and untreated.
About De Beers Group Marketing:
De Beers Group Marketing was established in 2007 as a separately managed division within the De Beers Group. De Beers Group Marketing focuses on three core activities. The division’s main mission is to build and develop the FOREVERMARK. De Beers Group Marketing will also still hold responsibility within the De Beers Group for driving diamond demand in key markets and maintaining consumer confidence in diamonds.

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