Friday, April 10, 2009

Argyle Socks it to De Beers



The Argyle diamond mine in Australia is now one of the worlds largest and most productive diamond mines. It started production in 1985, and produces colored diamonds. Most of its production is colorless or nearly so, and only a very tiny proportion are fancy colored, nevertheless. Argyle produce more colored diamonds than all other sources combined. Because of this, and because some colored diamonds have been coming onto the market in the last few years, colored diamonds are becoming better known, and rightly so. We have long believed that colored diamonds are under-rated and under-appreciated. It has been widely reported that Argyle annoyed De Beers by marketing its own diamonds rather than joining the "cartel", and we suspect that Argyle's marketing of colored diamonds will not please De Beers who want everybody to keep thinking that white is best.

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